"My office is your closet"

Hi, I’m Ashley — the Image Architect behind Spotted by Ashley. Growing up, I was a dancer my entire life, and that love for movement, performance, and self-expression naturally evolved into a deep passion for fashion. I used to watch runway shows the way most people watch sports, and like Carrie Bradshaw said, “I’d buy Vogue instead of dinner. I felt it fed me more.” That creative energy I once found on stage is now channeled into building wardrobes that make people feel that same kind of confidence, powerful, expressive, and completely themselves.

I’ve been in the fashion industry for over 10 years, with experience spanning retail, marketing, personal styling, and custom clothing. Through Spotted by Ashley, I help both men and women refine their wardrobes for every chapter. Whether it’s a wedding celebration, business endevor, or simply a new season of life. My goal is to create a style experience that’s collaborative, approachable, and fun — and to leave you feeling more confident in your own skin.

The heart behind Spotted by Ashley is inspired by my first Dalmatian, Zepp. He was my sidekick, even joining me on shopping trips and the occasional fitting. He brought so much joy to the journey, and I built this business in his honor. Today, I share that joy with Leo, our spirited rescue Dalmatian who’s full of personality and opinions. My love for spots is also a playful nod to one of fashion’s fiercest icons — Cruella de Vil, I get it. 

Since 2016, I’ve been married to my husband, Erik. My best friend, biggest supporter, and favorite model. He brings so much life to this business behind the scenes and is always down to bring a look to life.

Through Instagram and styling sessions, I love sharing my take on fashion, from behind-the-scenes fittings to my favorite moments of Fashion Week. If you’re ready to rework your closet, design something custom, or bring more intention to your style, I’d love to connect.

Because at Spotted by Ashley… we look better together.